Access and Permissions
Grant access to Google Analytics with an email address
Why we ask for Google Analytics access and which guide to follow.
Updated 2025-07-02
Google Analytics shows how people find and use your website. We use it to track the results of your SEO work in your dashboard.
Access is given to an email address that has a Google account. Your project manager will send you the email address to add.
- Your site uses Google Analytics 4 (almost all sites today): follow Grant access to Google Analytics 4.
- Your site still has an old Universal Analytics property: see Universal Analytics access.
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